News and notes: Coca-Cola Junior Championship at Sugarloaf

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By Chris Ceman, Communications Intern

The Maine Event

The Coca-Cola Junior Championship at Sugarloaf is the
first-ever AJGA event to be played in the Pine Tree State. Located on the
southern-edge of Carrabassett Valley, Maine, Sugarloaf Golf Club has been
recognized by Golf Digest as the top golf course in Maine for 28 of the 29 years it has been
open. Playing an AJGA event in their home state for the first time this year
are seven players from all across Maine.

The Loaf

At a peak elevation of 4,260 feet, Sugarloaf Mountain is
home to some of the best ski slopes in the country, and during the winter time,
it transforms into a tourist hot-spot. The locals say that anyone who comes to
the mountain becomes a “Sugarloafer” for life. For the golfers that make the trip, it is definitely a hard-earned moniker; the course has a rating of 74.4 and a slope of 145, and the course has played so tough, that nobody shot even-par in the first ten years of the course's history.

No 10 tee

Notable Volunteers

The volunteers that have come from around the mountain have
been incredible throughout the tournament, and surprisingly some of them have
some recognizable names. One of our water rovers cruising around the course is
two-time Olympic gold medalist snowboarder, Seth Wescott. Also shuttling players
up to the top of No. 11 tee is Mike Soboleski, who has been in almost every
episode of Law and Order: Special Victims
as a police officer. 

The Hurricane

Two years ago a powerful hurricane tore through Maine and
came directly over the top of Sugarloaf Mountain. Nos. 11 through 15 were hit
the hardest, because they are located alongside a river. During the storm, the adjacent
river rose 19 feet and wiped out three bridges and No. 12 green. The golf
course has since recovered from the incident, and renamed No. 12, “The


This is the second AJGA tournament of the year sponsored by Coca-Cola,
the first being the Coca-Cola Junior Championship at Boyne Highlands. As of
2011, as a company, Coca-Cola was worth more than Pepsi, Starbuck and Red Bull
combined. An impressive advertising and branding campaign has solidifies
Coca-Cola as one of the most recognizable companies in the world, with and
incredible 94 percent of the world’s population being able to identify the red
and white logo.

String of Pearls

The Par-4 No. 10 at Sugarloaf Golf Club is the signiature hole. With a huge elevation drop off the tee with a narrow landing zone nestled between the woods of Sugarloaf Mountain, it is both beautiful and difficult. Renowned course designer Robert Trent Jones Jr. designed Sugarloaf Golf Club, and called No. 10 his "string of pearls," which is incredible considering he built close to 500 golf courses during his career.

String of pearls (1)